Reasons Why African Fashion Industry Is Growing Rapidly
Clothing designs that most Africans do wear is what we call African fashion. But with interaction with western countries, the designers employed the different design ideas to the traditional clothing making them smarter. This is the short history of the African wear.
Recently, the African fashion industry has had a very high growth rate in its economy. This has been advantageous to the general African economy since tis sector has made it grow too. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
This has raised questions why this industry is growing too rapidly. The reason, why I wrote this article, is to give out the reasons that have influenced its growth.
The media has a big influence on the growth of the African fashion industry by the displaying of the African designs. This has attracted great attention of most people in Africa and outside Africa. More celebrities and rich people around the world showed great interest in the African fashion. This in return has made the industry so popular hence more customers have been created and this has led to its growth.
The high population has made the African fashion industry grow more rapidly. The high population create a big market for the African fashion hence more sales are made. Also the youth population in Africa has influence in the growth of the African fashion industry. This has made the Africans designers to enjoy more profits due to high demand. Thecreative African fashionistas have come up with very creative designs that have attracted most people’s attention.
The rapid population growth of the middle class in the US has also had a big influence on the African fashion. The reason behind this is that the African fashion targets people with disposable income. In the past few years, the middle-class population used to concentrate on the important basic needs only. This made it hard for the African fashion to be marketed since people had not enough money for fashion.
Also, the fast movement of this industry helps it to develop rapidly. Since the African economy does not include the African continent, fewer people o come as investors in Africa. It reactions help in the mix of ideas hence the designs that are made do have other different cultures. This has resulted to unique an smart designs of African fashion that do have different distinct colors. This has resulted to a very high growth rate of this industry.
The above are the top reasons that has made the economy of African fashion rise rapidly. Some of the best African fashion include Ankara and Kente. Church African fashion and even official African fashion are some designs that designers make.