What’s New With Google Penguin Update?
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. With the launch of Google Penguin update on the other hand, those who make use of black hat SEO techniques similar to cloaking, keyword stuffing and the likes will be given with a lower page ranking and penalized, putting them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
Not only that, the update is very beneficial as well for users who depend largely on the internet in finding websites that offer particular service or item that they are searching for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.
On the other hand, the update has affected lots of small enterprises making them out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.