Book Marketing – Some Tips that You Should Know
When talking about your book’s financial success, then it is very important that you get a great idea about the offline and online marketing channels that you can use. Such channels, when they are used together regularly, as an author you will get that fantastic advantage over the others which is really a nice thing. With this, you will also be able to help the book to build such great stream of income too.
A marketing channel would refer to the areas where you can actually interact with the audience. Every place or channel would let you show the audience that you have love as well as expertise in the specific micro-niche that you have. Such channels can also give you as well as your audience a direct way for you to listen to each other and also share information. Such listening and also sharing method is how long-lasting, meaningful as well as lucrative relationships are being built between you as well as the audience that you have.
That sales channels would actually refer to the manner that the books which you have are bought and sold to the book buyers or those end customers. Such channels would actually include the brick-and-mortar book stores, the online bookstores, the wholesalers, book distributors as well as others. Such are known as indirect sales channels. When you would sell the book directly from the office or home, then you can be a part of this kind of sales channel as well. This is going to be referred to as direct sales channel.
There are those online marketing channels. Such are excellent outlines that you will be able to use to talk to the audience and allow them to see that you have something to say. This would involve the article marketing, blog, podcasting, using social media sites, guest posting and a lot others. These channels could a part of your social media marketing efforts which are also called author platform.
There are also those marketing channels that you don’t have control over. These would include the blogs as well as websites that repost the blog post that you have. This is also going to include the reviews of your book that are written or those which are posted on the blogs of other people. The other bloggers that have also quoted your book on their own posts. There are also those who share SlideShare decks, videos or infographics.
Also, you must know about such offline marketing channels for the book marketing that would also affect the sales as well as online marketing which you have. Such would actually include all of the marketing efforts which are not achieved through the internet. Some really obvious examples are direct mail postcards and newsletters in order to keep the customers informed about the new information that you think are advantageous for them. You may also send the clients reminder notices or birthday cards and others or making calls on telephone and sending text messages.