Fashion boutiques are primarily found in large cities and affluent suburbs. They are typically small in size, exclusive, and expensive. The latest clothes from the newest designers will be on display, along with unique jewelry, cute shoes, and a variety of purses.
The target audience is thin and young contemporary women, with no clothing available above a size twelve. The location and pricing excluded the majority of the population. In the age of online shopping, the competition became enormous fast. People could find new clothing at lower prices.
Small fashion clothing boutiques had to adapt to survive. The answer for many boutiques is to maintain physical stores and also create an E commerce website. A wide selection, access to more shoppers, and a way to reduce prices keeps boutiques in business.
Customers living close to a physical location can still enjoy shopping and trying on different styles. Those nowhere near a boutique can have global access via the internet. Both type of customers can take advantage of the lower pricing and wear the trendiest clothes for a lot less money. Dresses, skirts, rompers, shirts, and pants of all types means there are clothing options for any occasion.
Tips for Online Boutique Shopping
Read all the information presented on the site before placing an order. One reason to do so is that many boutiques do not accept returns. The exception is if merchandise is defective, customers can return it within seven to fourteen days.
Restrictions vary depending on the site policies. All original tags have to still be attached. Refunds are not available. Any reimbursement for defective merchandise is usually provided as site credit. The restrictions and policies are clear and easy to understand so it will not take long to review them.
Sizing on a boutique site will run smaller than other clothing sites. Always refer to the sizing chart on each site. An extra small (XS) is a size zero and size extra large (XL) is only a size twelve. The difference can be significant among sites so it may be wise to size up one if not sure or if in between sizes.