Lessons Learned from Years with Websites

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What Is Google Penguin?

Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. The way these tactics are described is called as link schemes.

According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. Google unveiled another update on Penguin on 25th of May 2012, which is called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.

The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.

Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.

And in January of the same year, so-called Page Layout Algorithm Update or also known as Top Heavy Update was released, which targets websites with too little content or too many advertisements above the fold.

Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. With this, the update will be real-time or in other words, websites are evaluated in real time and will decrease or increase in rankings in real time as well.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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