Are you Ready for Google Penguin 4.0 Update?
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. A good number of them, however, use black-hat techniques for such purposes. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. In what way will such updates affect your business website
When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. With the latest updates, your site will be freed almost immediately, which is positive news for those who had ignored the use white-hat techniques.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. Spamming in the past affected the whole site regardless of the number of pages with the prohibited features. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Sites that will mostly get affected are those operated by industrial manufacturers. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
With the updates in place, using quality content will enhance your site’s rankings. Remember that content is not just text but videos and images as well. In addition to making use of those you have ignored in the past, you also need to ensure that site visitors find them relevant for their purposes.
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